Why Suncow Wealth

Suncow Wealth takes great pride in being different to most other financial planning firms, but for the right reasons.


How We Differ


The Sundown Rule– is a very simple service level agreement which promises that every communication initiated by a client (phone calls and emails) will be returned by ‘sundown’ that day. It means a client can get on with their daily lives knowing their concerns are being taken care of…the way good service used to be.


The Mum and Dad rule– we will not recommend any product or strategy that we would not recommend to our own parents, family or friends. Period.


Wealth Approach– we measure wealth in time rather than assets and liabilities. This paradigm shift can often have a material difference on the type of advice we give.


Investment Approach– where possible we only use direct investments to construct our investment strategies. I.e. direct shares and property. We try to avoid using any managed funds. There are 3 reasons why we prefer this approach:

I. Maximise investment returns
II. Reduce costs (including taxes)
III. Pass on tax benefits such as franking credits to our clients


Inside or outside super, we find this approach is far superior to using managed funds which usually sit on another managed platform incurring more fees.


Education– many planners believe that educating their clients means giving away their ‘secrets’. We believe the opposite. Our experience shows that educating clients empowers them and delivers greater certainty. It also prevents clients from making knee jerk reactions in instances when they should otherwise do nothing.


Independent– we are not tied to any financial institution. This means our advice is shaped according to our client’s needs and not influenced by a parent company such as a bank. We believe vertical integration is a conflict of interest and any commissions or bonuses offered by investment providers are rebated back to the client.


Advice based– we are an advice based, outcomes focused practice. We do not believe that simply selling ‘product’ is providing advice. We use a specific 6 step process to identify our clients needs and then design our recommendations accordingly. We pride ourselves on thinking outside the square to provide good quality financial advice.


Fee for service– we are a genuine fee for service business providing our clients with total fee transparency. Fees are based on work provided and outcomes achieved. We do not charge clients according to the size of their assets.


Stockbroking– Suncow Wealth operates its own stockbroking facility which provides some great opportunities to share with clients. To help evaluate these opportunities we use a combination of paid research and market consensus research. Operating our own stockbroking facility also enables us to keep costs down for all our SMSF clients.


The Suncow experience ensures every client receives an advice piece specific to their own financial situation, with a transparent fee structure and unique service level agreement. We hope this makes for a very positive and long lasting relationship for all our clients.


Read what some of our clients have to say about Suncow Wealth…